She is turning a clear idea into a venture with purpose and promise.
JELITA
Asia’s
WomenWho’sWho
Recognising women who lead with purpose, build with conviction and make every place they touch better.
Nominate Her → View the Who’s Who →What Jelita means
The radiance within.
Jelita is a Malay word traditionally associated with a beautiful or radiant woman. For this recognition, we take the word beyond appearance. It names the beauty that cannot be measured in a mirror: her inner strength, resilience, courage to grow, care that nurtures others and the positive difference she makes wherever she is.
Who belongs here
Contribution before status.
Jelita is not reserved for people with impressive titles, large companies or high incomes. A farmer, market trader, makcik, auntie, caregiver, teacher, craftswoman, cleaner, nurse, founder or executive may all belong here.
01Her workWhat she creates, leads or improves
02Her influenceWho grows stronger because she is there
03Her exampleWhat becomes possible for others
Every woman deserves respect, whatever her work or position. A job title does not define her worth.
See the six criteria →Why Jelita exists
Her influence is larger than her title.
Some women lead from a boardroom. Some from a farm, a food stall, a classroom, a hospital ward or the family home. Many do several at once. Jelita makes the full reach of that influence visible.
She leads with confidence and opens doors for other women.
She builds a high-trust team and makes room for people to grow.
She shares decades of experience so her community can move forward.
She keeps learning, contributing and showing what is possible next.
These are not winner profiles. They represent the many kinds of real-life contribution Jelita is built to recognise.
The Jelita calendar
Recognition, twice a year.
Nominations remain open year-round. Twice a year, selected women receive their conferment, yearbook listing and social media boost. The annual gala brings the year’s wider community together.
01Nominate anytimeOpen year-round
02Panel considerationReviewed on a rolling basis
03Conferment, listing and social boostTwice a year
04Jelita GalaOnce a year
Featured Who’s Who
Women whose work moves others forward.
Six profiles are selected at random from the directory each time the page loads. Each records what she does, who benefits and the positive change she creates.
Jelita Under 30 · Kuala Lumpur
Nur Aisyah Rahman
Building practical opportunities for young women entering work.
Jelita 30 · Tokyo
Keiko Mori
Helping small businesses adopt thoughtful, sustainable design.
Jelita 40 · Phnom Penh
Bopha Dara
Growing a community enterprise that keeps local skills in use.
Jelita 50 · Shanghai
Liu Fang
Creating pathways for experienced women to mentor others.
Jelita 60+ · Chennai
Lakshmi Devi
Sharing decades of knowledge so the next generation can thrive.
Jelita 40 · Seoul
Eun-ji Choi
Making care, confidence and opportunity part of everyday leadership.
Jelita Under 30 · Bengaluru
Kavya Menon
Turning learning into practical support for her neighbourhood.
Jelita 30 · Singapore
Jia Wen Lee
Building kinder, more capable teams through everyday leadership.
Jelita 50 · Siem Reap
Kanha Sok
Preserving local craft while creating dignified livelihoods.
Jelita 60+ · Jakarta
Ibu Kartini
Opening doors for women through years of patient mentorship.
Jelita 30 · Busan
Min-jung Park
Making wellbeing and belonging part of workplace culture.
Jelita 50 · Seoul
Sun-hee Kim
Helping experienced professionals make a wider contribution.
The Jelita Honourees
Women remembered for what they set in motion.
The annual record will preserve more than names and job titles. It will show what each woman built, who she brought with her and the positive change that continues through her.
Discover the honourees →“Do not nominate her because she looks successful. Nominate her because you know the difference she has made.”
The Jelita standard
Asia’s Women’s Who’s Who · Nominations are open